Infographics are everywhere – we are flooded by them through social media. Even though it might seem like it, they are not a new concept. They have been around since people started to publish their work. As a matter of fact, the first time an infograph was used was in 1626, by Christoph Scheiner to illustrate the sun’s rotation pattern.
Throughout the years, the infographic has been used to support various complex (learning) content and materials. They have become the way we share information, there is a likability factor about these and of course the ease, but do we actually know why the use of infographics is so effective?
Why infographics work:
An average person has to process 174 newspapers full of information every single day. You can imagine that our brains don’t want to store that much information. They filter what we need and don’t need and 99% of the information gets filtered straight away. That means that 1% of the information makes it through to the brain. Infographic are part of this 1% of information that finds its way to ever so busy brain.
90% of the information that is transmitted to the brain is visual. Next to that, ½ part of your brain is dedicated to visual function. To support your brains visual ability, the eyes are there as a physical extension. With this knowledge in the back of your mind, you might get why the brain doesn’t filter visual information that easy. Next to that, text is processed sequentially: only 20% remembers what they read. Now, if there was an infographic about this – wouldn’t it be simpler to understand!
With 65 % of the population classified as visual learners, infographics fulfil the needs when it comes to embedding the information. Infographics are fun and playful so they also offer you the chance to translate complex and dry content into something playful. And cognitively it has been proven that we tend to remember images and their associated stories, colours and form as opposed to bullet point form information.
That is why infographics work!
Infographics may even come in handy in decision making! Want to know why? Have a look at this famous infographic on infographics.